The Morpace-Marketing Evolution partnership to offer the ROI Brain™ delivers a unique approach and expertise in automotive brand strategy, helping clients to actively manage their brands to improved performance and profitability. Brand Tracking of the Future will provide clients with unparalleled actionability, optimizing every marketing action for impact. Average improvement in marketing ROI is 31%.
Address Challenges of An Omni-channel World
The approach answers these critical questions:
- To which marketing efforts can we attribute in-market impacts in funnel metrics and sales?
- What is the cost per impact?
- Can we be more effective if we reallocate our budget?
- How can we adjust our campaigns in real-time?
Recognizes Importance of Creative in Driving Results
Models optimize both creative and media. This ensures you are able to get the right message to the right person, in the right media, at the right time, at the right price.
Uniquely Suited for the Complexity of Automotive Marketing
Automotive marketers have some of the largest advertising budgets and most complex media plans. You must build the make’s overall reputation and image, manage the portfolio, and drive sales without denigrating the brand or relying too heavily on incentives. Each vehicle appeals to a unique target customer.
About Marketing Evolution
Marketing Evolution helps marketers increase sales and profits with its person-level ROI optimization platform. Visit www.marketingevolution.com.