Benchmark and track the
performance or your brand.

Brand Thermometer

Track brand health, advertising messages and market performance with our Brand Thermometer, a quantitative approach that allows you to benchmark and track the performance of your brand.

With Brand Thermometer, you’ll benefit from strategic insight and analysis that comes from the use of a common set of key Brand Health metrics which assess whether your brand has Favorable Awareness, Relevant Uniqueness, Brand Advocacy, and Effective Advertising.

The Brand Thermometer is an ideal planning tool to diagnose your brand’s health. Then, we will help you establish specific brand health goals and objectives, no matter what your category or industry.

Let Morpace power your brand to profitability. Let us provide the brand health insights you can’t get through tracking studies alone. Read more about our Brand Thermometer or This email address is being protected from spambots. You need JavaScript enabled to view it. for further information.