Our Brand Health Audit is a point-in-time quantitative snapshot of your brand’s current health which measures both how your brand health compares to competitors and how your customers and prospects view your brand within the market.
If you are looking for strategic qualitative insight, our Brand Barometer will help point the way forward, serving as an excellent supplement or alternative to our Brand Health Audit.
Our Brand Health Audit provides a diagnosis of your brand’s current situation and a measurable benchmark when tracking future performance. As a best-in-class research and consulting leader, we will “diagnose” your brand’s health. Think of it as a complete physical. The end result is a report with tactical and strategic recommendations for fortifying your brand’s health as a way to increase profitability and gain new business. We use a straightforward, intuitive and logical approach that is easy to understand.
We use a set of key Brand Health metrics which are common across all categories. We also customize metrics which are appropriate for your category.