B-Link™ is a proven technique that pinpoints the features that will drive consumer purchase decisions. It identifies the linkages between the benefits your consumers seek from a product or service and the particular product features that best deliver these desired benefits. Understanding these consumer reasons to buy significantly enhances the product development process, and also provides invaluable guidance for developing a marketing communications strategy.
B-Link research and analysis helps you…
- Identify the underlying rational and emotional needs driving consumer wants.
- Model how these needs can be met by specific product, service, and brand features.
- Tie features, benefits, and consumer segments into an effective market simulation tool.