Verify why your consumers
purchase solutions, not features

Benefit Linkages (B-Link)

B-Link™ is a proven technique that pinpoints the features that will drive consumer purchase decisions. It identifies the linkages between the benefits your consumers seek from a product or service and the particular product features that best deliver these desired benefits. Understanding these consumer reasons to buy significantly enhances the product development process, and also provides invaluable guidance for developing a marketing communications strategy.

B-Link research and analysis helps you…

  • Identify the underlying rational and emotional needs driving consumer wants.
  • Model how these needs can be met by specific product, service, and brand features.
  • Tie features, benefits, and consumer segments into an effective market simulation tool.

B-Link is an advanced, proprietary research technique that provides unique insights into the needs your consumers want to satisfy. Please This email address is being protected from spambots. You need JavaScript enabled to view it. to determine why your customers want what they want.