Morpace Partners with Marketing Evolution and PlaceIQ

 

Morpace Partners with Marketing Evolution & PlaceIQ to Present
Agile Automotive Marketing & Measurement Webinar on September 20, 2017

agile automotive marketing measurement webinar website


Morpace is pleased to partner with Marketing Evolution and PlaceIQ to present an Agile Automotive Marketing & Measurement webinar on September 20, 2017 at 3 pm EST / 12 pm PT that will explore how to drive higher ROI on automotive marketing spend by integrating survey data with media and creative optimization models at the individual level.

Morpace Vice President of Brand and Communication, Alan Czarnomski, will share insights on Morpace’s Brand Tracking practice and the benefits of being fully integrated with the ROI Brain in partnership with Marketing Evolution. This unique approach helps clients to actively manage their brands to improve performance and profitability.

Attendees will also learn:

  • The effectiveness and limitations of common measurement & attribution solutions used by automotive marketing professionals
  • Advancements made in person-level marketing measurement across TV, Digital, Out-Of-Home, Print and benefits to tracking full path to purchase against all marketing spend
  • Measuring media performance through dealer visits and activating competitive conquesting through location-based audiences and analytics
  • Enhancements in auto brand tracking and best practices for adjusting Media Mix Models and spend in-flight
  • Organizational adoption of dynamic Media Mix Models with an agile marketing strategy

To register for this complimentary webinar, click here.

View Press Release (PDF)

About Morpace

Morpace is a top 50 global research and consulting firm which has built a reputation as truth seekers who humanize data to connect clients with their customers. With offices in Detroit, Los Angeles, London and Shanghai, Morpace has been recognized as a global leader in its field and is considered a best place to work. For more information on the firm and its services, visit www.morpace.com.