Morpace rides 10 percent revenue growth to remain
one of the 25 largest U.S. market research firms
Spurred by 10 percent revenue growth year-over-year, Morpace remains in the top 25 of largest market research firms based on U.S. revenue, according to the AMA Gold Top 50 Report as published in the June 2016 edition of Marketing News.
Morpace was named a 2015 Top Workplace in Michigan, the 2014 Research Organization of the year by CASRO, and has achieved above industry average growth for six consecutive years.
As a global organization, international business has grown substantially over the past few years,” said Morpace COO Sharna Morelli. “The increase in global brands has pushed us to expand our reach, and we are continuously making an effort to improve our global office collaboration so that we can be a holistic and seamless partner to our clients.”
“Our role as researchers has shifted, moving us from being the voice of customers to how that customer voice can effect change in our client’s organization.” said Morpace CEO and President Duncan Lawrence. “Being the best at finding the customer and exploring their mindset allows us to sustain our business, but our growth comes from knowing what it all means to our clients. We are better analysts and storytellers than ever before, but we need to continue to improve in this area moving forward.”
Morpace’s ability to be consultative is due to its focused expertise in Automotive, Healthcare, Retail & Consumer Goods and Financial Services industries. In these verticals, Morpace applies its core solutions of Customer Experience (CX), Product Development, and Brand & Communications.
Morpace also attributes its growth to cultivating specialized solutions that complement the company’s primary offerings, including Consumer Journey Mapping, Anthropologically based Ethnography, Social Media, and strategic partnerships with leading technology and insights firm Qualtrics, and Word of Mouth Advocacy experts Keller Fay Group.
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About Morpace Inc.
Morpace, a full-service market research and consulting organization, helps its clients solve their most pressing marketing challenges. Specialty industries include Automotive, Healthcare, Retail and Consumer Goods, Financial Services, and Technology. Additionally, Morpace provides global expertise and proprietary solutions in three core areas: brand and communications; market and product development; and customer experience management.
Established in 1975, Morpace is a Marketing News Gold Top 50 company and since 2009, one of the fastest growing U.S. - based research organizations. Morpace is also the 2014 CASRO Research Organization of the Year.
With an experienced team of industry professionals and an array of innovative research tools, Morpace has the “Creative Minds” and “Intelligent Solutions” to help its clients make smarter business decisions. It has conducted research in more than 60 countries and on five continents. Morpace is headquartered in Detroit with offices in Los Angeles, London, and Shanghai. Visit www.morpace.com for more information.
About the 2016 Gold Top 50 Report
The Gold list of the top 50 market research firms across the United States was published in the June 2016 issue of Marketing News, an American Marketing Association (AMA) publication. The report was generated based on 2015 revenue and was published by the American Marketing Association and CASRO.
Formerly titled the Honomichl Report, the AMA Gold Report continues the analysis of U.S. companies which began in 1973 first by Jack Honomichl and then by Laurence Gold. Morpace has been featured on this respected list consecutively for the last two decades.