Morpace Certified for ISO 20252 Compliance in Market Research
Global market research leader Morpace is now certified for compliance to the ISO 20252 Standard for Market, Opinion and Social Research, as awarded by the CASRO Institute for Research Quality (CIRQ).
ISO 20252 establishes globally recognized terms, definitions, and service requirements for project management in research organizations. Processes outlined in ISO 20252 are designed to produce transparent, consistent, well-documented and error-free methods of conducting and managing research projects.
Morpace is a fully integrated global market research and strategic consulting organization that specializes in custom qualitative and quantitative research. It helps its clients in automotive, healthcare, financial services, retail and consumer goods and technology to solve their most pressing marketing challenges. Its professionals use methodologies such as telephone and mail surveys, focus groups, individual interviews, email and Internet surveys, intercepts and observational research.
"Morpace has been an ISO 9001 registered company for several years and has consistently demonstrated its commitment to quality and continual improvement," said Morpace Chief Operating Officer and Executive Vice President Sharna Morelli. “We are very proud of our history and reputation of not only meeting but exceeding the quality standards set forth in the ISO 20252 market research standard,” Morelli said. “This certification helps to validate our employees’ collective commitment to excellence and best practices.”
“We also believe ISO 20252 certification is one of many examples how Morpace provides value to its clients,” Morelli added. “And it’s a proof point to our clients that they can trust our work is executed at the highest standards.”
Adherence and certification to such standards provides a basis of confidence for clients and other constituencies that the work produced is being executed with quality processes and controls in place. Implementation of this ISO standard improves an organization’s productivity and efficiency by creating clear lines of accountability, reducing errors and rework, shortening cycle times, and reducing costs.
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About Morpace Inc.
Morpace, a full-service market research and consulting organization, helps its clients solve their most pressing marketing challenges. Specialty industries include automotive, healthcare, financial services, retail and consumer goods, and technology. Additionally, Morpace provides global expertise and proprietary solutions in three core areas: brand and communications; market and product development; and customer experience management.
Established in 1975, Morpace is a Marketing News Gold Top 50 company and since 2009, one of the fastest growing U.S. - based research organizations. Morpace is also the 2014 CASRO Research Organization of the Year.
With an experienced team of industry professionals and an array of innovative research tools, Morpace has the “Creative Minds” and “Intelligent Solutions” to help its clients make smarter business decisions. It has conducted research in more than 60 countries and on five continents. Morpace is headquartered in Detroit with offices in Los Angeles, London, and Shanghai.