Donna Taglione debates the value of asking "why"
Read this Survey Magazine article by our Qualitative Team expert to see if your focus group or IDI questions are "strong enough."
Your research should include finding "engaged" consumers
Recently published in Quirk's, read this article by Senior Project Director Kea Wheeler to learn about the value of recruiting "engaged" consumers.
Consumers unaware of the expected powertrain tech boom, according to Morpace expert
Morpace Vice President Bryan Krulikowski is featured in this Wards Auto article following his presentation on 21st Century Powertrain Technologies at the University of Michigan Transportation Research Institute in July.
Morpace named a Top 50 global research firm
We're listed on the first-ever RFL Global Top 50 Research Organizations Report.
Bryan Krulikowski featured speaker on Powertrain
Morpace Vice President was a featured speaker at the 7th Annual Powertrain Strategies for the 21st Century Conference July 22 in Ann Arbor, Mich.
Duncan Lawrence featured as panelist during industry webinar
Morpace CEO & President Duncan Lawrence was featured during the Quirk's "Strategies for Growing and Improving your Marketing Research Business" webinar.
MyDrivingPower reports Apple brand matters to EV/Hybrid vehicle owers
This report includes data generated from our online community of more than 250 U.S. consumers who own electric and/or hybrid vehicles.
Jay Heyboer featured in Marketing News article on Choice Modeling
Learn why choice modeling is a research practice that can simulate real-world purchasing behavior in this March 2015 Marketing News article. (AMA subscription required).
Morpace featured on the CASRO and Greenbook blogs
Learn more about the “secret” behind Morpace’s growth.
Dealerships should consider texting as part of their marketing strategy
Automotive News is among outlets that write about this Morpace Omnibus report.
Morpace named 2014 Research Organization of the Year by CASRO
Morpace was chosen by a panel of research industry leaders to win this prestigious award. (October 6, 2014)
EV/Hybrid Charging Stations Study Featured in Automotive News
AUTOMOTIVE NEWS (August 8, 2014) Read this article to learn about trends in consumer usage of charging stations as reported in the most recent Morpace MyDrivingPower report.
Observational Research Remains a Critical Part of Your Toolbox
Morpace Vice President Donna Taglione writes about the continued importance of observational research.
MyDrivingPower report features Charging Stations
Learn more about how consumers find public charging stations, how long they use them and how much they are willing to pay.
Consumer insights revealed at Telematics Detroit
Morpace Automotive provides both technical and research insights in this 2014 Telematics Detroit consumer panel summary
Morpace among fastest growing U.S. market research firms.
Now 26th on list of Top 50 U.S. Market Research firms. (June 6, 2014)
Morpace research highlighted by leading healthcare organization
Healthcare trumps five other major issues facing U.S. consumers, according to a study Morpace conducted for the NCCPA
Video brings qualitative insights to life
Read how Morpace applies videos to many of its research projects in this March 2014 Quirk’s Magazine article.
Consumer preferences for designs and charging tendencies of EV/ PHEV vehicles are revealed in the latest MyDrivingPower
Common uses of Electric/Hybrid Vehicles
Learn how consumers use their brakes, storage space, driving habits and more.