DataDialogue Powered by MorpaceTM combines large samples of representative, real-world, customer drivng data with ongoing engagement via an Insights Community to provide engineers with contextual understanding of driver behavior, vehicle usage, and duty cycles. DataDialogue helps explain the “why” behind the data and humanizes the interaction between man and machine.

DataDialogue schematic graphic 01

Morpace recruits your target audience and coordinates with the community members (and dealership, if necessary) for the installation of a telematics device. Morpace then collects the data in real-time, aggregates, and analyzes the telematics data to address the pre-defined business objective(s). To gain contextual understanding of driving behavior and vehicle usage, Morpace invites community members to complete online surveys. This unique pairing of real-world driving data with contextual surveys provides a truly unique perspective of the interaction between driver and vehicle.

DataDialogue Provides Immediate and Long-Term Benefits

  • Faster product development
  • Improved vehicle quality
  • Reduction in product development cost
  • Improved brand advocacy and quality

DataDialogue Addresses Today’s Challenges & Delivers Impactful Results

OEMs have applied insights gleaned through DataDialogue to improve their product development process and quickly respond to evolving consumer demands. To receive a case study about how DataDialogue has been leveraged cost effectively for business impact, click the button below.

download case study

DataDialogue Helps Relieve Manufacturing Burdens

  • Government regulations
  • Escalating vehicle complexity
  • Decreasing product development times
  • Demand for personalization
  • Telematics data overload

DataDialogue Integrates Previously Separate Paradigms

Traditional Voice of Customer feedback scattered across disparate data sources is replaced with experiences based on actual driving events and in-the-moment ownership experiences. The centralization of an array of data inputs enables robust analysis and modeling to better understand consumers’ expectations across customer segments, geography, terrain, and topography.

DataDialogue schematic graphic 02

For more information, please contact Dania Rich-Spencer, Vice President, at 248.539.5267 or This email address is being protected from spambots. You need JavaScript enabled to view it.