Our research professionals consult with manufacturers of agricultural, construction and heavy equipment for a wide range of qualitative and quantitative projects.
These projects offer market research services such as:
- Brand and communications research including Advertising and marketing idea and concept testing
- Customer and Dealership Satisfaction and Brand Loyalty
- New Product Development including product design and feature content optimization
- Supply change management
- Pricing research
Specifically we will work with clients to develop strategies to implement and market specific brand attributes, product features and service-oriented benefits for the agricultural based customer including farming, personal lawn care and corporate lawn maintenance And the construction equipment manufacturers.
This specialty is a natural fit given our decades of automotive research experience. Many of the challenges that traditional automakers have been faced with are concerns for current manufacturers of two and three-cycle pieces of equipment. Let us help you identify and anticipate next steps.