Even in today’s digital world, face-to-face Word of Mouth (WOM) has a powerful impact on consumer decisions. In fact, your brand’s health is largely dependent on what consumers say about it to friends, family members, colleagues, and anyone else in their personal network.
Morpace has partnered with the Keller Fay Group to provide a Word of Mouth (WOM) solution that allows you to actively influence and manage WOM advocacy for your brand. This solution also provides you with the opportunity to track, benchmark, and activate Word of Mouth conversations related to your brand.
The outcome of this WOM solution is a “talk worthy” marketing strategy that can be implemented to drive such conversations. Using our unique WOM Advocacy research offerings, you’ll develop a competitive advantage which sets you apart.
Specifically, Morpace WOM Research will:
- Help measure the effectiveness of your marketing efforts
- Energize advertising and other active campaigns
- Enable you to cultivate advocacy for your brand