Morpace’s long-standing history of providing high-quality, insightful automotive market research has led to the creation of syndicated studies focusing on topics of interest in the automotive and commercial vehicle industry. These studies are developed to help OEMs, suppliers and other stakeholders derive information from consumer feedback using proven market research methodologies.
Currently we have two automotive and commercial vehicle syndicated studies that we are offering to clients.
Advanced Driver Assistance Systems (ADAS)
Morpace partnered with SBD and Gamivation to develop the syndicated report, "A Consumer Centric Journey Towards Autonomy" that captures consumer assessments of current advanced driver assistance systems (ADAS) and the opportunities and challenges that lie ahead in the journey toward next generation autonomous vehicles.
This ADAS study included quantitative information generated from focus groups, hands-on testing, dealership interviews and more. The insights provided give a holistic view of the needs of future autonomous vehicle owners.
Commercial Vehicle Information System (CVIS)
This syndicated product is built on millions of telematics data points, including VINs, from hundreds of thousands of trucks on the road. CVIS gives a competitive advantage by providing access to real-time results and usage patterns of vehicles on the road, allowing for a clearer anticipation of what future commercial vehicle products should include, from product design to development strategies.
Morpace MOVE™ Study
This syndicated study defines how consumers use their personal vehicles now, and how they likely will use them in the future given the wealth of new mobility options available. It sheds light on the behaviour of urban and suburban-based residents across eight major metropolitan areas throughout the U.S. The Morpace MOVE™ Study was conducted online from June 2-28, 2016 among 3,871 residents in: Atlanta, Boston, Chicago, Denver, Houston, Los Angeles, New York and Seattle. As mobility options increase, Morpace is gathering information and providing insights on how transportation modes are being used in this “sharing economy” and uncovering which mobility choices will become more prevalent in the future.
Powertrain Acceptance & Consumer Engagement (PACE)
Originally launched in 2009, this year’s PACE study provides clients with consumer data on a number of powertrain issues, focusing on consumer perceptions of various alternative fuel technologies. By measuring consumer input on a number of issues from diesel to electric-power vehicles, PACE helps clients better understand where to invest in powertrain features and how to best market powertrain benefits to a general consumer audience.