You love numbers. And so do we. But numbers without context don’t tell the whole story—and that’s where our Qualitative team comes in. Our role is to uncover information that helps you know what moves to make. But it is much more than that. We are explorers, striving to discover the unknowns about your brand, your products, and your customers. Because there’s the answer consumers give you, yet what’s driving that answer is where the invaluable insights lie. That’s where our moderators begin their exploration.
Unearthing these insights is a challenge that requires thought, commitment—and a strategy—just like any other journey. Our strategy combines creative techniques with our instincts to “incite” consumers to reveal their emotions and the personal experiences that form these emotions.
Our qualitative experts can take you on a journey beyond what you thought qualitative ever could. Let us explore the story behind your numbers.
Donna Taglione asks the question “why not ask why” during qualitative interviews in her latest blog post ‘How strong are your questions?’ Find out if “why?” is the discussion killer it’s been made out to be and what other questions foster insightful feedback from consumers by reading the following post HERE