Connect Explore Engage
Claros Communities joins expert market research and the right online technology to help you gain a clear understanding of your diverse customers in your own private, research community.
New patterns of consumer behavior and rising customer expectations challenge you to better understand what makes your customers tick. For example:
- Is customer feedback quick enough to impact decision making?
- Which new products and services are preferred by your high value customers?
- What are your customers’ preferences for communicating with you?
- Who is influencing the purchase decision?
Morpace Expertise and Leading Tech Platforms Create Value and ROI
Morpace research professionals will work with you to screen, segment, and invite your target customers to become engaged members of your community hosted on today’s leading research platforms. Custom activities designed to uncover insights to support business initiatives such as:
- Concept testing and new product development
- Improving customer experience
- Marketing and communications
- Website development
- Crisis management
Deliver Customer Insights to the Entire Organization through Ongoing Engagement
The continuous and iterative nature of Claros Communities connects today’s empowered consumer to product planners, designers, brand managers, and C-Suite executives. Shared understanding will drive collaborative business goals and unite your organization around your most precious asset – the customer.
Whether you are looking for an agile forum for conducting surveys or to regularly connect with customers in a long-term engagement, Claros is a real-time, cost effective framework that delivers results.