Our in-house Analytics and Modeling team works with Morpace teams and clients to ensure that appropriate statistical processes and methodologies are followed with every project. These marketing scientists remain up-to-date on the latest research trends, changes, tools and information.
This innovative group of experts is responsible for creating our wide range of proprietary research solutions. These leading-edge quantitative research techniques are continuously being developed to address client needs.
To learn more, please visit our Solutions section where you will find informational fact sheets which describe various techniques and methodologies we provide to our clients. Also please visit our Library, open 24/7, for additional interesting information and read our latest Whitepaper written by James Leiman (Analytics & Modeling team) on Quantitative Measurement of Emotion.