Deep experience at all stages of the NPD process.

Product Development

We offer unique qualitative and quantitative approaches that help identify, define and understand target markets and target customer groups to assist with your new product development (NPD) strategies. We identify the product benefits and features that represent real market opportunities for you early in the process.

Our professionals focus on such areas as concept testing, product optimization, pricing and consumer trials. From concept to implementation, you will be better prepared to release your new product to a designated target market.

Our new product development process includes several proven stages:

  • Unmet needs and opportunities
  • Concept generation
  • Concept development
  • Product packaging and pricing
  • Product experience

Our NPD expertise includes:

  • Being the voice of customer ethnographies
  • Concept engineering and recycling workshops
  • Go-to-market strategic research