8
Nov

Tactics For Humanizing Data From Connected Devices and IoT To Drive Business Outcomes

By Lucas Lowden, Research Director

Connected devices. Automation. Machine learning. Artificial intelligence.

Just a few short years ago, we would’ve thought we were watching a science fiction movie.

There is much discussion around these technologies – and for good reason! Each are critical components of scalable Internet of Things (IoT) applications.

Today, it is the reality of our day jobs. With the support of various functions across the organization, we are actively establishing Morpace’s thought leadership and positioning for what we believe will be the future of the market research industry.

In support of these technologies, the importance of the human element should not be discounted.

There are numerous human interactions that provide crucial inputs to enable successful automation of machine processes. Doing so allows for a broader understanding and application of big data to produce actionable insights for business outcomes.

With several years growing in this space, we have developed a passion about leveraging big data and IoT systems. We have also realized the importance of Big Context – the intersection of man and machine that layers contextual understanding and lends business meaning to these massive data systems.

Are you leveraging Big Context in your business? Are you finding the humanity within your organization’s data?

Join the Strategists on Morpace’s Growth & Innovation Team – Jason Mantel (Sr. VP), Dania Rich-Spencer (VP), and myself, Lucas Lowden (Research Director) – for our webinar from Qualtrics’ Experience Week, Big Context: Humanizing Big Data From Connected Devices” and learn about tactics for driving positive business outcomes. To sign up and view our webinar, click here.

In the webinar, we explore the tenants of Big Context and how we have proven the importance of the human element and answering the question “Why?” for an automotive manufacturer and a transportation & logistics fleet.

We encourage you to reach out to us directly for any questions or further discussion around humanizing your organizations’ data at information@morpace.com.

 

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3
Sep

Three Ways to Quickly Communicate Your Message With Data Visualization

By Dustin Lock, Senior Graphic Designer

Data Visualization

 

The sheer amount of data generated in the big data world is immense—IBM estimates 2.5 quintillion bytes are created every day. This data tells a complicated story, but it’s hard to get this information across to busy C-suite level executives who don’t have the time to read through an information-dense report.

How can you get critical data seen to create better-informed decision makers? Use data visualization. With 40 percent of people being more responsive to visual information than to plain text, data visualization that includes infographics, simple imagery, and creative charts helps your information make an impact. At Morpace, we’re helping customers leverage their data to create better stories on a daily basis. Here are three tactics we employ to help communicate messages and strategies with data visualization.


Infographics

Infographics combine related data sets with an attractive layout. Key points from your research are arranged in a way that attracts attention and encourages sharing. Short descriptions explaining each statistic provide important context for the readers, without overwhelming them with extensive supporting data.

The infographic may also generate interest in the more extensive report the information comes from, especially once the reader understands the value of the presented data. The design should present the most important and attention-grabbing statistics and quotes, with an easy-to-read font and graphics relevant to the information provided.


Simple Imagery

A weighty report filled with essential data points is loaded with important information, but is bound to lose the attention of a busy audience. Simple, relevant imagery breaks up the text volume and adds an attractive visual to the page.

When choosing simple images for data visualization, use pictures and illustrations relevant to the information being discussed, whether in a direct fashion or through an abstract connection.


Creative Charts

Creative charts in reports provide a visual way of grasping the information presented by the data. Charts improve data comprehension by making it easier to understand the relationship between data sets, as well as presenting the data in an eye-catching manner. Mark the related data sets so the charts provide a clear relationship between data points, and position them near the relevant research for easy reference.

Data visualization makes it easier for your data to be seen and understood by C-suite level executives who need this information for effective decision-making. Use multiple visual content strategies to tailor data visualization for your audience and make data comprehension easier.


Are you using these tools as part of your communication process? What tips and tricks would you add to this list?

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