By Julie Vogel, Vice President
About five years ago the U.S. government had delivered a stiff mandate to automakers: by the year 2025 – just 10 years from now — any automakers wishing to sell vehicles in the U.S. must offer ones that average 54 mpg. Automakers were seeking a ‘Reality TV’ type of insight of Electric Vehicle (EV) owners, to understand how the plugging in and recharging of EVs was incorporated as part of daily life.
Here’s where it gets difficult. The elusive, Electric Vehicle owners represent less than 1% of the population and EVs are less than 1% of vehicles on the road. Also, these rare owners were starting to burn out from endless research requests from multiple corporate researchers.
Given Morpace’s unique contacts with both automakers and energy-efficient owners, the MyDrivingPower online research community was born, which includes more than 250 owners of electric and hybrid vehicles from across U.S.
Today, the collective voice of these vehicle owners is shaping the electric vehicle industry. This information is being utilized by vehicle manufacturers, utility companies, and government agencies, charging station manufacturers, battery manufacturers and the media.
For more insights visit this article in Automotive News.