By Lucas Lowden, Research Director
Connected devices. Automation. Machine learning. Artificial intelligence.
Just a few short years ago, we would’ve thought we were watching a science fiction movie.
There is much discussion around these technologies – and for good reason! Each are critical components of scalable Internet of Things (IoT) applications.
Today, it is the reality of our day jobs. With the support of various functions across the organization, we are actively establishing Morpace’s thought leadership and positioning for what we believe will be the future of the market research industry.
In support of these technologies, the importance of the human element should not be discounted.
There are numerous human interactions that provide crucial inputs to enable successful automation of machine processes. Doing so allows for a broader understanding and application of big data to produce actionable insights for business outcomes.
With several years growing in this space, we have developed a passion about leveraging big data and IoT systems. We have also realized the importance of Big Context – the intersection of man and machine that layers contextual understanding and lends business meaning to these massive data systems.
Are you leveraging Big Context in your business? Are you finding the humanity within your organization’s data?
Join the Strategists on Morpace’s Growth & Innovation Team – Jason Mantel (Sr. VP), Dania Rich-Spencer (VP), and myself, Lucas Lowden (Research Director) – for our webinar from Qualtrics’ Experience Week, “Big Context: Humanizing Big Data From Connected Devices” and learn about tactics for driving positive business outcomes. To sign up and view our webinar, click here.
In the webinar, we explore the tenants of Big Context and how we have proven the importance of the human element and answering the question “Why?” for an automotive manufacturer and a transportation & logistics fleet.
We encourage you to reach out to us directly for any questions or further discussion around humanizing your organizations’ data at firstname.lastname@example.org.