Morpace Promotes Duncan Lawrence and Sharna Morelli to Top Executive Positions

LawrenceFARMINGTON HILLS, MI (February 26, 2015) – Market research and consulting leader Morpace Inc. announces the promotion of Duncan Lawrence to CEO and President, and Sharna Morelli to COO and Executive Vice President, effective immediately. The promotions were announced by Morpace Chairman Frank Ward and Vice Chairman Valerie Utley.

Lawrence has provided innovative leadership to Morpace clients and staff since he joined the company as Senior Vice President of Automotive in 1994. A member of the Morpace Executive Committee since 1998, Lawrence was first promoted to Executive Vice President where he assumed additional sales and marketing responsibilities. His strategic vision and leadership have been instrumental in the success and growth of the company and as a result he was promoted to COO and President in 2011.

Morelli joined Morpace Data Operations in 1994, where she spearheaded progressive improvements in data operations and information technology which lead to her promotion to Vice President in 2003.  Morpace also successfully achieved ISO 9001 Certification in 2001 under Morelli’s direction. Morelli became a member of the Executive Committee in 2006 and took over all project supporting operations when she was promoted to Executive Vice President in 2011.

“Duncan and Sharna are trusted colleagues and members of the executive team; their leadership and collective vision have helped Morpace achieve unprecedented success,” Ward said. “They have a strategic vision for continued growth and innovation that will serve our clients and our employees well.”

Morelli"Morpace provides high value to our clients through our industry experts committed to delivering insights and superior service. Moreover, we believe in being a great place to work” Utley said. “We are confident that under the leadership of Duncan and Sharna, these values will continue to be a high priority.”

Both Ward and Utley will remain on the Morpace Executive Committee and the company’s Board, and will continue to be active in the strategic direction of Morpace.

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About Morpace Inc.

Morpace, a full-service market research and consulting organization, helps its clients solve their most pressing marketing challenges. Specialty industries include automotive, healthcare, financial services, retail and consumer goods, and technology. Additionally, Morpace provides global expertise and proprietary solutions in three core areas: brand and communications; market and product development; and customer experience management.

Established in 1975, Morpace is a Marketing News Gold Top 50 company and since 2009, one of the fastest growing U.S. - based research organizations. Morpace is also the 2014 CASRO Research Organization of the Year.

With an experienced team of industry professionals and an array of innovative research tools, Morpace has the “Creative Minds” and “Intelligent Solutions” to help its clients make smarter business decisions. It has conducted research in more than 60 countries and on five continents. Morpace is headquartered in Detroit with offices in Los Angeles, London, and Shanghai. Visit for more information.


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