Morpace Promotes David Salkowski


Morpace Promotes Dave Salkowski to
CFO and Executive Vice President


Market research and consulting leader Morpace Inc. announces the promotion of David Salkowski to CFO and Executive Vice President.

David Salkowski joined Morpace Inc. in early 2016 as its new Chief Financial Officer. As a member of the Morpace Executive Committee, David was eager to learn about the research industry and immerse himself in the company’s business. His contribution has made an immediate impact and he continues to make Morpace a stronger organization.

David leads the Finance and Human Resources departments who under his leadership are becoming more integrated with the research practices. He is also a strong advocate for his team to be client oriented, and views the Morpace staff themselves as clients; his door is open to anyone who ventures into his office.   

Salkowski has over 20 years specializing in various aspects of financial management. He has a history of implementing value-added change, enhancing cross-functional communication, developing beneficial financial analysis, and building collaborative teams. Throughout his career Salkowski has displayed a strong background in financial leadership, financial reporting, operational oversight, budgeting, forecasting, and analysis.

“David has integrated himself into the fiber of our Company” said CEO and President Duncan Lawrence. “He has earned the respect of his colleagues as having the skills to help guide our business; many feel he leads in word and deed. We are proud to have him on our executive team,” Lawrence added.

View Press Release (PDF)

About Morpace Inc.
As a group of inquisitive researchers, Morpace views each of our client’s initiatives as a journey to connect with consumers and deliver an interpretation of what they think and feel. To our clients, we are Truth Seekers - a designation that comes with the understanding that “data” is about much more than numbers…it’s about incorporating the human element that drives the numbers, which makes us valuable partners.

Our band of truth seekers are scattered around the world in Los Angeles, London, Shanghai, and in our global headquarters in Detroit. They are experts in automotive, financial services, healthcare, and retail & consumer goods, helping clients make smarter decisions in three core research pillars: Brand, Product Development and Customer Experience.

Morpace is an established company, supporting our clients since 1975. Though not one to be complacent, our clients have honored us by making us one of the fastest growing U.S. - based research organizations. Our industry recognized our organization naming Morpace as the 2014 CASRO Research Organization of the Year, while our commitment to employees helped to identify Morpace as a 2015 & 2016 Top Workplace by the Detroit Free Press.