Morpace Promotes Chris Leiman


Morpace Promotes Chris Leiman to Senior Vice President


Market research and consulting leader Morpace Inc. has promoted Chris Leiman, Vice President to Senior Vice President. Chris works on Morpace’s global Automotive research team and manages the company’s Los Angeles office.

Leiman has over 20 years of experience in the automotive sector, including 14 years working with Morpace; he has managed the Los Angeles office for 3 years running. Chris has developed the West Coast team into a highly collaborative unit, with a strong client focus. He is a proved hands-on manager as well as an active and sought after focus group moderator.

“Chris has been a significant reason for the success of our Los Angeles office and our continued growth in serving clients on the West Coast and Asia-Pacific,” said Morpace CEO & President Duncan Lawrence. “He has built a very strong staff of research professionals focused on exceeding client expectations.”

Chris has consistently demonstrated strong knowledge of the automotive industry throughout his career at Morpace – especially product research, powertrain and vehicle technology. Leiman is well grounded in broader marketing research areas, such as brand and positioning research, and has helped facilitate excellent relationships with key automotive clients.

“It’s an honor to be entrusted with the growth and development of our West Coast office,” Leiman said. “I look forward to working with my colleagues across the organization to strengthen our position in an ever-changing industry.”

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About Morpace Inc.
Morpace, a full-service market research and consulting organization, helps its clients solve their most pressing marketing challenges. Specialty industries include automotive, healthcare, financial services, retail and consumer goods, and technology. Additionally, Morpace provides global expertise and proprietary solutions in three core areas: brand and communications; market and product development; and customer experience management.

Established in 1975, Morpace is a Marketing News Gold Top 50 company and since 2009, one of the fastest growing U.S. - based research organizations. Morpace is also the 2014 CASRO Research Organization of the Year.  

With an experienced team of industry professionals and an array of innovative research tools, Morpace has the “Creative Minds” and “Intelligent Solutions” to help its clients make smarter business decisions. It has conducted research in more than 60 countries and on five continents.  Morpace is headquartered in Detroit with offices in Los Angeles, London, and Shanghai. Visit for more information.