Morpace Named 2015 Top Workplace


Morpace Named a 2015 "Top Workplace"
by the Detroit Free Press

 TWP TOP100 Detroit 2015 AW

 Morpace Inc. has been awarded a 2015 Top Workplaces honor by the Detroit Free Press, and is one of just 100 organizations to be recognized. Approximately 1,500 organizations participated in the 2015 survey.

“Morpace prides itself on maintaining a balance between being both an employee and client centered company,” said Morpace CEO and President Duncan Lawrence. “We know there is a direct correlation between engaged employees and providing great client service.”

Morpace strives to ensure employee satisfaction throughout the company in a variety of ways. “Hiring great people that embrace our service-oriented culture is one of the main reasons Morpace has been one of the fastest growing market research companies in the U.S. and globally,” said Morpace COO and Executive Vice President, Sharna Morelli.

“Our employees create a high level of service and quality, and uncover important market insights while working together within our organization,” Morelli said. “This employee commitment is part of our corporate identity and is the reason we have achieved this honor.”

“It’s important that our employees understand where we are going as a company, so communicating and adhering to our corporate goals and values are critical,” Morelli added. “We want all of our employees to feel engaged and to understand that collectively, they are what make us successful.”

Approximately 250 full-time employees work for Morpace, the majority of which live and work in Southeastern Michigan near its Farmington Hills-based corporate headquarters. To be considered a Top Workplace, organizations must meet strict standards for organizational health. The Top Workplaces lists are based solely on the results of an employee feedback survey administered by WorkplaceDynamics, LLC. Several aspects of workplace culture were measured to identify the top-performing companies, including alignment, execution, and connection, among others.

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About Morpace

Morpace, a full-service market research and consulting organization, helps its clients solve their most pressing marketing challenges. Specialty industries include automotive, healthcare, financial services, retail and consumer goods, and technology. Additionally, Morpace provides global expertise and proprietary solutions in three core areas: brand and communications; market and product development; and customer experience management.

Established in 1975, Morpace is a Marketing News Gold Top 50 company and since 2009, one of the fastest growing U.S. -based research organizations. Morpace is also the 2014 CASRO Research Organization of the Year.

With an experienced team of industry professionals and an array of innovative research tools, Morpace has the “Creative Minds” and “Intelligent Solutions” to help its clients make smarter business decisions. It has conducted research in more than 60 countries and on five continents. Morpace is headquartered in Detroit with offices in Los Angeles, London, and Shanghai. Visit for more information.