Morpace Appoints Helen Armstrong


Helen Armstrong Joins Morpace's Europe
Office as Director of consumer Research


Helen Armstrong has been hired by Morpace to lead the company’s growing European Consumer and Retail business as Director of Consumer Research. Having previously held senior positions at TNS, Research International, and GfK, Helen brings a wealth of research and insight expertise working with a global portfolio of clients.

Helen’s extensive research expertise includes Brand & Ad Tracking, Customer Experience, U&A, Segmentation, NPD, and Shopper, delivering strategic insight to both UK and International clients across a wide variety of sectors.

Working from Morpace’s Europe office in London, she will lead and develop their Consumer business working with a team of skilled research and insight specialists.

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About Morpace Inc.
Morpace, a full-service market research and consulting organization, helps its clients solve their most pressing marketing challenges. Specialty industries include automotive, healthcare, financial services, retail and consumer goods, and technology. Additionally, Morpace provides global expertise and proprietary solutions in three core areas: brand and communications; market and product development; and customer experience management.

Established in 1975, Morpace is a Marketing News Gold Top 50 company and since 2009, one of the fastest growing U.S. - based research organizations. Morpace is also the 2014 CASRO Research Organization of the Year.  

With an experienced team of industry professionals and an array of innovative research tools, Morpace has the “Creative Minds” and “Intelligent Solutions” to help its clients make smarter business decisions. It has conducted research in more than 60 countries and on five continents.  Morpace is headquartered in Detroit with offices in Los Angeles, London, and Shanghai. Visit for more information.