MOVE (Mobility) Study

Changes in Mobility are Increasing Consumers’ Options

Morpace conducted the MOVE™ Study, which address the growing trend of peer-to-peer sharing in today's marketplace—especially as it relates to transportation. New mobility options are becoming readily available for consumers to utilize and even automotive manufacturers are investing in some of these new transportation modes.

The Morpace MOVE Study was conducted online from June 2-28, 2016 among 3,871 urban and suburban residents in eight major metropolitan areas: Atlanta, Boston, Chicago, Denver, Houston, Los Angeles, New York and Seattle.

Some of the findings from The Morpace MOVE Study include:

  • Consumers’ reliance on owning their own primary vehicle is critical despite the rapidly-expanding alternative mobility options that are available
  • Nearly all respondents use their own vehicle at least 1-2 times per month, followed by public transportation (45%), ride-sharing (29%) and car-sharing (19%).
  • Three-quarters of current vehicle owners plan to buy a vehicle within the next five years, with 71% of those planning to purchase or lease a new vehicle.
  • Three-quarters of respondents have at least heard of the Sharing Economy concept; however, only 14% of respondents are currently engaged in some type of peer-to-peer service.

If you would like to find out more about our MOVE Study, please click here to fill out a contact form.