As truth seekers, we reveal the
mysteries behind consumer behavior.

About Us

As a group of inquisitive researchers, Morpace views each of our client’s initiatives as a journey to connect with consumers and deliver an interpretation of what they think and feel. To our clients, we are Truth Seekers - a designation that comes with the understanding that “data” is about much more than numbers…it’s about incorporating the human element that drives the numbers, which makes us valuable partners.  

Our band of truth seekers are scattered around the world in Los Angeles, London, Shanghai, and in our global headquarters in Detroit. They are experts in automotive, financial services, healthcare, and retail & consumer goods, helping clients make smarter decisions in three core research pillars: Brand, Product Development and Customer Experience.

Morpace is an established company, supporting our clients since 1975. Though not one to be complacent, our clients have honored us by making us one of the fastest growing U.S. - based research organizations. Our industry recognized our organization naming Morpace as the 2014 CASRO Research Organization of the Year, while our commitment to employees helped to identify Morpace as a 2016 Top Workplace by the Detroit Free Press.
Invite Morpace to help identify the humanity in your data that only a real “Truth Seeker” can find. This email address is being protected from spambots. You need JavaScript enabled to view it. and go on a journey with us.